UK launches PR campaign launches in Italy and Spain to encourage firms and researchers to work with UK researchers through Horizon Europe.
The brightest thinkers with the biggest ideas from across Spain and Italy are being encouraged to partner with UK scientists, researchers and businesses through the world-leading Horizon Europe programme, as part of a new international campaign that launches today (Thursday 14 March).
Horizon Europe is the world’s largest programme of research collaboration, worth about £80 billion in total. Following the bespoke deal secured last year, UK’s brightest minds can work with partners from over 40 countries – including Italy and Spain – on some of the biggest challenges facing us all, from climate change to healthcare.
As home to four of the world’s top 10 universities, the UK is a compelling partner to Italy and Spain’s brightest minds. The new campaign will shine a light on the opportunities of collaboration with the UK’s world-leading researchers, to their Italian and Spanish colleagues – from the UK’s best-in-class expertise in fields like space and life sciences, to the potential to access new markets and clients.
Italy and Spain are already integral partners to the UK through international scientific organisations such as CERN, the European Laboratory for Particle Physics, and the Square Kilometre Array Observatory, the multi-billion-pound international project to build the world’s largest radio telescope. UK, Italian and Spanish scientists have also worked together to bring potential HIV-AIDS vaccines to the clinical trial stage, as part of the European AIDS Vaccine Initiative, funded by Horizon’s predecessor.
The campaign looks to build on those strong links, advertising across print, podcasts, and a range of digital platforms, including LinkedIn to encourage new partnerships between the brightest minds of Italy and Spain and their UK counterparts.
