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The objective of this workshop is to give you an introduction to user research, demonstrating how it can be applied in your organisation.

Successful products and services come from understanding the people who will use them. Doing user research will help you find out about those people and how they are trying to achieve their goals.

There are lots of research methods that can help. This workshop will give you an introduction to some of those methods. Then show you how you can use them to improve your customer’s experience.

Section 1 — Introduction to user research

Ethics in user research

Making a research plan

How to recruit the right research participants

Section 2 — Research methods

Interviewing

Card sorting

Observations

Usability testing

First click testing

Section 3 — Acting on the insights

Summarising what you have found out

Journey mapping

Resources and links

Hosted by Jamie Campbell, User Experience Designer

Jamie is an experienced UX practitioner. He has worked with a variety of large and small organisations to help improve their user experience. Organisations such as Newcastle University, Capita Government Services, British Library’s Business & IP Centre, and The Department for International Trade have all benefited from Jamie’s work.

Putting the customers at the heart of design decisions, Jamie has in-depth and practical knowledge of the methods and tools to enable a great user experience.

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